Vipra Finance

Vipra Securities and Financial Services Limited is one of India’s finest names in providing financial assistance to lower income households and families. Vipra has become a pioneer in this sector through its unique, strict credit plan and professional ethics. Most importantly, it has taught the low earning strata of the society how to get rid of the debt trap and be financially disciplined./p>

The company has a tagline that reads ‘Jeevan Behtar Banaye’ and has helped thousands of families attain a sense of financial freedom in a society that shuns them due to improper documentation and inadequate incomes.

Unlike inexperienced players in the market, Vipra has a core team of veterans who have developed a unique credit model that is capable of assessing incomes and understanding the risks associated with lending in this segment. That is how Vipra offers a high quality, competitive mortgage loan product to India’s unorganized sector without the pitfalls associated with them. The best part is, we at Vipra are continuously adding to our bunch of services for this section of the society, not just in Gujarat but across the nation.



We Assure Loan Guarantee

Every Step with you till the approval

A loan guarantee, in finance, is a promise by one party to assume the debt obligation of a borrower if that borrower defaults.

Our Team

Mr. Rajeevkumar Mehra
A well known and trustworthy name in recovery services to several prestigious banks/FIs/ARCs, Mehra is associated with resolution of big ticket size NPAs and has used his two decades long leadership in the field in developing JRAL
Ms. Chetna Mehra
With 12 years of experience in impeccable administrative work, Mehra oversees banking transactions, dealings and recovery related matters of all the group companies.
Mr. K K Nair
Consultant, Advisor
A senior retired banker with 40 years of experience in leading PSBs, Nair provides advice on strategy, planning, ALM, funding, operations, risk management and compliance matters of Vipra.
Mr. Girish S. Shah
Vice president.
With 36 years of experience in banking, especially in the department of credit approvals, monitoring and documentation, Shah watches over the day to day activities of the company since its takeover by the current management. A member of CREC, Shah’s keen eye and seasoned background helps in accurate selection and sanctions to new borrowers.

We are Always Ahead

Vipra’s logo denotes ‘Joy’ and we as a company aim to improve the standard of living of our precious customers, providing them with that elusive joy. Social impact is a big driving force in our organization.
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Our Achievements

Core Services

Simply looking for Financial Help? We're much more.

The Product Features are flexible and specially designed for the specific needs of Small Businesses.

The flexibility of features permits the loan to be tailored to suit different requirements of range of businesses.

MSME stands for micro, small and medium enterprises, sometimes it is also shortened to SME for small and medium enterprises.

But, in essence, MSME and SME Loans are the same and are offered to businesses that fall under these two categories.


Vipra assist You providing a loan for buying a House or Flat or Commercial Shop from Builder of your choice or from an Individual seller.

The purpose of the loan is to serve the MSME Segment to live their dream of having their own new house or shop or renovate the existing ones.